De Huzaren

Earlier this year, three communication professionals decided to join forces. The united their knowledge, experience and clients under the collective name “De Huzaren”. 

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For small and medium-sized businesses

We offer everything small and medium-sized businessesneed to promote their assets efficiently and with attention to their budget and needs.

For larger communication agencies

Colleagues can also count on our help.  The bigger PR and communication agencies already have a lot of costs to take into account. De Huzaren, as your subcontractor, can take over some of yourtasks without weakening your relationship with yourcustomers or having to share turnover or profit margin   

 

 

Buccaneers, heroes with swords, contemporarylean and meancommunication professionals… What’s De Huzaren’s story?  

hussar  
Pronunciation: /hʊˈzɑː/ 
1: A soldier in a light cavalry regiment which had adopted a dress uniform modelled on that of the Hungarian hussars (now only in titles):the Queen’s Royal Irish Hussars
2. (In the 15th century) a Hungarian light horseman

Definition by Oxford Dictionaries

From Hungarian huszár, from Old Serbian husar, from Italian corsaro (see corsair).  Hussars (singular Hussar, /həˈzɑːr/ hə-zar, /hʊˈzɑːr/[1]) refers to a number of types of light cavalry used during the 18th and 19th centuries.

Adventurers and cassanovas

Historically, the term derives from the cavalry of late medieval Hungary, under Matthias Corvinus. The title and distinctive dress of these horsemen were subsequently widely adopted by light cavalry regiments in European and European colonial armies in the late 17th and 18th centuries. A number of armoured or ceremonial mounted units in modern armies retain the designation of hussars.

Hussars were mostly used to explore the ennemy’s territory. While a lot of armies had hussars, the latter had different arms and tactics. The Polish hussars, for instance, were heavily armed while their colleagues from Western Europe were explorers carrying light arms. Hussars were known as show-offs, gamblers and Casanovas who weren’t afraid of anyone.

Antoine-Charles-Louis de Lasalle. Deze ‘charge’ tijdens de Slag bij Wagram zou de ‘Huzarengeneraal’ niet overleven…

No cowards

“Tout hussard qui n’est pas mort à trente ans est un jean-foutre!” – “A hussar who is not dead at age 30 is a coward!” Those famous wordt were pronounced by Antoine Charles Louis de Lasalle, the French light cavalry general (1775 – 1809), nicknamed the ‘general of the hussars’.

de Lasalle died in the saddle at age 34 at the battle of Wagram, fighting for Napoleon. On the evening preceding the infamous battle, the general was reported to have had a bad feeling.

He was far from a saint in terms of behaviour, norms and values. 200.000 French ‘franks’, a wedding gift from Bonaparte himself, were used to pay his debts and gambling addiction. In spite of these loose morals, the emperor did not see fit to punish him.   When asked why by a prefect, Bonaparte answered:  “I could have a new prefect with a few strokes of my pen, but it would take twenty years to get a new ‘de Lasalle'”.

Experience, knowledge and fighting spirit

Napoleon’s reaction is a great description of our communications agency: we combine youthful fighting spirit with experience and knowledge. Three communications professionals, having fought a few battles of their own have joined forces and knowledge. De Huzaren offers virtually every communications service available. An experienced and budget-friendly elite team will assist your own marketeers and communications managers or performs external tasks for your company.